The program is conducted jointly between Perbadanan Nasional Berhad, Malaysia Franchise Association (MFA) And MITI in developing and exposing the public to the franchise concept business.

Through this program, PKNK is also responsible for identifying competitive local business to be developed as a franchisor and franchisee.

In addition, introductory seminars, trainings and coaching are also provided to university graduates and entrepreneurs who are keen to venture into franchise business.