Tourism sector is also focused on strengthening tourism activities in Kedah. PKNK has ventured into this field through its wholly-owned subsidiaries, Kedah Resort Sdn Bhd and PKNK Hotels Sdn Bhd. These companies own and manage hotels in Alor Setar and Sungai Petani as well as resorts in Gunung Jerai. Other subsidiaries such as Tanjung Rhu Land Sdn Bhd are property development and tourism developers in Tanjung Rhu, Langkawi.

The BDB Group offers apartments and golf and recreation concepts in Jitra, known as Darulaman Suites and Darulaman Golf & Country Club and Kulim Golf & Country Resort Sdn Bhd (KGCR) also provide golf courses and resorts for visitors and tourists.

Efforts continue to be implemented to ensure the services and tourism products are enhanced to provide visitors with satisfaction. The tourism products at Gunung Jerai are enhanced by the cultivation of unique and high-value orchid species and shitake mushrooms, the development of The Royal Jerai Botanical Park can be a new attraction.